A Fresh Look (Back to the Original!)

Things are looking a little different around here—and I couldn’t be more excited to share why! I’ve updated our fonts and branding, bringing back the typography I originally planned to use. Funny how things come full circle! I made a last-minute change before opening, thinking a different direction might suit the shop better, but after spending more time here, curating pieces, and really soaking in the atmosphere, it was clear that my first choice was the right one all along. It just fits—like the final puzzle piece sliding perfectly into place. There’s something about the new (old) fonts that capture the warmth, character, and timeless charm I wanted from the very beginning.

I know these changes can be a bit confusing (sorry about that!), but hey—this one-woman show is out here doing all the things, including designing, sourcing, arranging, running the shop, and building an empire one detail at a time! Balancing it all is a wild ride, but creating a space that feels just right makes every late night and coffee-fueled morning worth it. I truly believe the refreshed look feels more authentic to what Scarborough Affair is all about—effortless beauty, thoughtful design, and a little bit of that magic you can’t quite put into words.

I hope you love the updated branding as much as I do and agree that it suits the vibe of Scarborough Affair to a tee. Swing by the shop, take it all in, and let me know what you think—I’d love to hear your thoughts and see your lovely faces in person! And as always, thank you for supporting this dream of mine—it means more than you know.